Actually I would love to gush about a novel I am in the process of, but that project is shelved for the time being. Instead I am going to talk about a marketing piece I am in the process of. I am WAY excited about this.
My husband Lionel and I are starting a new company, Notes Handwrritten. It's a relationship marketing resource company. Lionel and I have been in the planning stages of this for, oh five plus years. So now we are taking the plunge! Leap! Step! Jump! I am out of illustrations here, anyways you get the idea.
So I had this crazy idea to launch the company with a book! Soon to be E-published. Is that even a word, I should know if I am doing it. Can I just say I love the internet, it's where something could never happen before but now it can because of the INTERNET. I wanted to know how to create an E-book, googled it, and in three minutes I was downloading the adobe tutorial for FREE on creating an Ebook PDF.
The book is written journal style and will be the day to day entries of our "marketer" with real life experiences of the good, the bad, and the hopeful business practices of a marketer or sales professional. The fun thing is that these stories are really from our own real work endeavors, 20+ years combined sales and marketing experiences, yes, we have seen it all.
The thing is I am having SO much fun writing this. In a few hours one day I had written ten journal days. I began thinking about that, hmm, why is this so fun for me? I write plays, poetry, short stories, real life events, have reported news, written interviews, some column work in high school, wrote for marketing news letters, wrote ad copy, but this well I am just finding so much joy in. Then it hit me, it's what I know.
It's what I know. I have so much of these experiences and stories and all of Lionel's and well it is just flowing out of us, like we were meant to do this. Ok, God, I hear you, we were meant to do this!
So here we go, starting a new company and sharing with anyone who will listen, what, over the years we have learned with the hope that it will benefit them too.
One day from our "Marketer"
Wednesday 2:00PM
Mid-week blues have set in. So I will take a break from work and share.
Today I sent five, not three note cards. Mostly because yesterday I only got one in the mail but also because I actually had five people I wanted to get them out to.
It is funny now how I think of my week around “who” I am connecting with rather than what transactions have incurred. Its like before all I could see was the paycheck and now it is the process that I am most focused on.
Last night I was talking to my daughter about a struggle she was having with one of her teachers and just as naturally as it should have been I responded, “honey, send them a note card.”
When did that spill over into my real life? It makes sense though. The actions we find most valuable in work life should be more than appropriate in our home life and vice versa. It should be a natural part of our world connecting with people and valuing our relationships, nurturing them in every day life even more so than at work.
I shared with my daughter for several minutes about the effect that cultivating good relationships at work is having on my business. And here is the real heart puller, she said, “dad, I really admire that.”
Wow. Scoring major points with clients, well that’s good. But with your teenage daughter, that is priceless. I hope to continue to be the businessman she is proud to call Father.
Thanks for reading!
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